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The innovative formulation of URBN protects and purifies the hair and scalp from environmental damage and pollution, thanks to HYDROPOM, a water-based LICOPENE which is a natural active ingredient obtained from tomato peels grown in Italy.



Multifunctional shampoo with detoxifying and anti-pollution action.

For normal or slightly treated hair and for frequent washing. Removes impurities and frees hair from harmful agents. The shampoo formulated with eco-compatible raw materials in a perspective of sustainability and respect for the environment, contains delicate surfactants that perform an effective detergent action without depleting the hair nor weighing it down; removes both the excess of sebum, and all the impurities and any residues anchored to the scalp, freeing the pores. It brings freshness and removes bad smells.

Contains Licopene, with a detoxifying and anti-pollution action. It also contains tea tree oil, a natural bacteriostatic with an astringent action; menthol and eucalyptol, with refreshing, decongestant, antiseptic and disinfectant properties; mint essential oil: balsamic, refreshing and sanitizing.

HOW TO USE: Apply the product on the scalp and gently massage emulsifying. Leave on for 2-3 minutes and abundantly rinse with lukewarm water.

SIZE: 250 ml and 1000 ml



Detoxifying and anti-pollution mask.

For normal or slightly treated hair. Created to return nourishment and strength to the hair. To be applied after removing, with a good clean­sing by PURIFYING SHAMPOO, the deposited pollutants.

Soft emulsion, with an excellent con­ditioning effect, gives smoothness, combability and shine.
Contains Lycopene, with a detoxi­fying and anti-pollution action. The formulation is enriched with silk wheat and rice proteins, which perform a precious regenerating and strengthening action, nourishing and revitalizing the hair.
It also contains a UV fìlter, for a protective action against UVA-UVB radiation

Format: 200 ml and 1000 ml



No-rinse conditioning and restructuring mousse with detoxifying and anti-pollution action.

It gives softness, shine and silkiness without weighing down the hair. Facilitates the hair set by increasing the ease of movement of the comb. Contains Lycopene, with detoxifying and anti-pollution action. It also contains Ceramides2, D-Panthenol and linseed oil, which perform a moisturizing and emollient action, leaving the hair shiny and vital.

HOW TO USE: apply a small amount of product onto washed and buffered hair and distribute evenly over the entire length. Do not rinse.

SIZE: 200 ml



No-rinse multifunctional spray with detoxifying and anti-pollution action.

Conditions, disentangles, polishes and restructures. Leaves the hair soft, shiny and soft. Contains Lycopene, with detoxifying and anti-pollution action. Contains Argan oil, with antioxidant, emollient, moisturizing and strongly elastic properties and proteins of rice, wheat and silk, which play an important restructuring and nourishing action. These proteins have a high affinity with the hair fiber on which they exert a revitalizing action.

A special revolutionary formulation to guarantee 12 diversified services inside the salon, an indispensable support for the demanding stylist:

1. Conditions
2. Moisturizes and nourishes
3. Gives body and volume
4. Prevents split ends
5. Gives shine
6. Keeps color
7. Revitalizes damaged hair
8. Keeps the fold
9. Protects against heat plate
10. Detangles
11. Tames frizz
12. Repairs Damaged Hair

HOW TO USE: spray the product on the whole hair from a distance of 20-25 cm. It can be used both on wet hair before drying and on dry hair to revitalize the hairstyle.

SIZE: 150 ml